MARKETING CURRICULUM
CONTACT INFORMATION:
Mrs. Jennifer Paterson
(586) 723-2541
[email protected]
Room 141
COURSE DESCRIPTION:
Marketing students will expand knowledge of marketing by focusing on strategies such as pricing, promotion, place, and product. Students will also continue to learn how government is involved in business and about the different economies of the world. Students will engage in the buying activities that are associated with the school store lab.
After completing this course students will be able to:
1. Explain the types of Economic Systems
2. Explain the concept of Free Enterprise
3. Explain the different types of promotion
4. Develop Sales promotions
5. Understand the concepts involved in Channel Management
6. Plan product mix for school store lab
7. Explain the buying process and engage in buying activities for store lab
8. Explore career options available in marketing
9. Operate/manage the Wigwam as time permits
MATERIALS:
Textbook provided: Ferese, Kimbrell, & Woloszyk. (2002). Marketing Essentials. 3rd ed. Glencoe Division of McGraw-Hill School Publishing Company. Textbooks are for classroom use only. The textbooks are not new and I expect proper care to be given at all times. If you damage a textbook, I will charge accordingly. Other supplies needed include a 3 ring binder to be used for your marketing portfolio. Pen or pencil everyday.
MAKE-UP WORK: If you are absent, you are required to find out the assignments that you have missed in a timely manner as outlined in the student code of conduct.
PASSES: Please bring all required materials to class everyday. I will not allow you to take a pass to get materials. Do NOT abuse the pass. I will not allow the same people to use the pass every day. If you are having problems see me personally to discuss it. DO NOT bring back packs in the hours that they not allowed. I will begin the step referral process. ASK to use the pass; just do not leave the room.
Grading: Grading will be calculated based on total points earned for the semester. Each project or test will be assigned a point value and the quarterly grades will be based on the points earned/total points.
After completing this course students will be able to:
1. Explain the types of Economic Systems
2. Explain the concept of Free Enterprise
3. Explain the different types of promotion
4. Develop Sales promotions
5. Understand the concepts involved in Channel Management
6. Plan product mix for school store lab
7. Explain the buying process and engage in buying activities for store lab
8. Explore career options available in marketing
9. Operate/manage the Wigwam as time permits
MATERIALS:
Textbook provided: Ferese, Kimbrell, & Woloszyk. (2002). Marketing Essentials. 3rd ed. Glencoe Division of McGraw-Hill School Publishing Company. Textbooks are for classroom use only. The textbooks are not new and I expect proper care to be given at all times. If you damage a textbook, I will charge accordingly. Other supplies needed include a 3 ring binder to be used for your marketing portfolio. Pen or pencil everyday.
MAKE-UP WORK: If you are absent, you are required to find out the assignments that you have missed in a timely manner as outlined in the student code of conduct.
PASSES: Please bring all required materials to class everyday. I will not allow you to take a pass to get materials. Do NOT abuse the pass. I will not allow the same people to use the pass every day. If you are having problems see me personally to discuss it. DO NOT bring back packs in the hours that they not allowed. I will begin the step referral process. ASK to use the pass; just do not leave the room.
Grading: Grading will be calculated based on total points earned for the semester. Each project or test will be assigned a point value and the quarterly grades will be based on the points earned/total points.
Grade
A A- B+ B B- C+ C C- D+ D D- F |
Percentage
93-100 92-90 88-89 84-87 80-83 78-79 74-77 70-73 68-69 63-67 60-62 59 and below |